Greenwashing annoys plenty of consumers, so they've made some videos to explain to the rest of us:
And staying on the theme of doing-green-things-that-aren't-so-green:
Never underestimate the power of metaphor... because that's what these two lads are doing to show us how silly offsetting our bad actions is in principle!.
When is it Okay to say you are green? is a recent Celsias article on greenwashing in the NZ context.
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